With obesity and diabetes affecting a significant percentage of the world population, the global low-calorie food market is expected to grow at a CAGR of 5.9% during the period between 2014 and 2019. According to a research report published by Persistence Market Research (PMR), the global low-calorie food market will be worth US$10,414.7 million by 2019.
The WHO revealed that in 2014, more than 1.9 billion adults were overweight and over 600 million among them were obese. A more startling fact was that 42 million children under the age of 5 were overweight or obese in 2013. These facts reflect that obesity has cut through all age groups as well as socio-economic segments and has become an epidemic. Diabetes is commonly associated with obesity. Last year, about 9% of the global adult population was affected by diabetes. Increase in awareness about the serious conditions associated with obesity and diabetes has led to the growth of the global low-calorie food market.
Low-calorie Food Helps Restore Normal Body Function in Obese and Diabetic Patients
Even though it is known that a low-calorie diet helps in treating obesity and reducing excessive glucose level in the body, various research studies are being done to promote low-calorie food. A research trial at Newcastle University conducted in 2011 determined that the intake of a low-calorie diet by the trial respondents for eight weeks led to reduced amounts of fat in their liver and pancreas, which eventually resulted to normal blood glucose control after three months.
Stevia as a Low-Calorie Food Product Is a Relief to Obese and Diabetic Population
As the diet for obesity and diabetes requires lesser or no intake of sugar, the demand for Glucerna SR, Sugar Free, and Splenda tablets are high among the patients. These are artificial sweeteners and are up to 100 times sweeter than regular sugar. Most of them pass through the body system without being digested so they offer no additional calories. The global low-calorie food market offers a range of artificial sweeteners such sucralose, aspartame, cyclamate, and saccharin. Aspartame has been the most commonly used artificial sweetener. However, various studies relate artificial sweeteners as cancer-causing agents. The growing popularity of Stevia as a natural sweetener has turned out to be welcome news for the diabetic population across the globe.
Stevia, also known as Rebaudioside A, is actually a highly purified product extracted from the leaves of the stevia plant, which are naturally sweet. The U.S. Food and Drug Administration (FDA) has recognized Stevia as a safe product to be used as food additive. This has led to the companies in the global low-calorie food market to use stevia in low-calorie food and beverages.
Good News for Diabetics as Big Players Fight to Offer Cheap Low-Calorie Products
The growing demand for natural sweeteners is slowly heating up the low-calorie food market as the competitors are beginning to offer their products with natural sweeteners. Beverage giant Coca Cola Co. introduced stevia-sweetened Coca-Cola Life last year. This led to Coca Cola’s main rival PepsiCo Inc. to launch Pepsi True, which also contains stevia. Many other players are following the trend, which is ultimately going to benefit the masses and will help the low-calorie food market grow by leaps and bounds.