Mineral Supplements Market Poised for Healthy Growth despite Resistance from Clinical Standpoint

Preventive healthcare is a growing field and rising consumer awareness about the importance of nutrition and overall well-being has boosted the demand for mineral supplements. Mineral supplements include folic acid, chromium, zinc, copper, magnesium, sulfur, phosphorus, iron, cobalt, silicon, and calcium, and are consumed in a number of forms such as granules, powder, tablets, gel caps, capsules, pills, and liquid.

Read Full Report: http://www.persistencemarketresearch.com/market-research/minerals-supplements-market.asp

What Mineral Supplements Do for Your Health

While many have questioned the necessity of mineral supplements, there are, no doubt, many health benefits of taking mineral supplements in addition to a nutritional diet.

  • Mineral supplements help prevent deficiencies that can lead to chronic conditions

  • They increase bone density and reduce the chances of fractures in postmenopausal women

  • Some help lower blood pressure, maintaining insulin levels in the body, and helping with weight loss

  • Some mineral supplements help fight tooth decay and provide resistance to the impact of cavity-forming acids

Mineral supplements help consumers of all age groups and the market for the same has witnessed rapid growth in recent years. According to a research report published by leading market intelligence firm Persistence Market Research, the value of the global mineral supplements market stood at US$7.3 million in 2013 and is anticipated to grow to US$14.5 million by 2020. If these figures hold true, then the market for mineral supplements is estimated to register a strong CAGR of 7.3% from 2014 to 2020.

The research study by PMR highlights some of the key factors that govern the mineral supplements market. Here’s a look at the major drivers and challenges identified by the report:

Drivers

  • Rise in geriatric population increases the incidence of digestive ailments, weakening of bones, and poor eyesight, thereby driving the demand for mineral supplements

  • Hectic schedules and busy lifestyle forces many working individuals to follow irregular diets, leading to deficiency of nutrients and minerals. This fuels the demand for mineral supplements

  • Growing awareness among people across the globe regarding daily nutritional requirements and additional supplements, driving the growth of the market

  • Development in e-commerce and increasing number of direct sales outlets has widened the customer base

  • Mineral supplements are free from legal procedures required for drug registration and there is no intervention from regulatory bodies for quality control, making it easier for manufacturers

Challenges

  • Lack of supervisory or regulatory intervention can lead to hazardous oversight

  • Improper labeling of mineral ingredients may adversely affect the health of the consumer

  • Side effects of incorrect dosage or proportion of mineral ingredient can be fatal

  • Negative publicity by research studies and media

The PMR report indicates that the global mineral supplements market is dominated by North America, followed by Asia Pacific and Europe. The use of mineral supplements was the most in the pharmaceutical sector and adult women, compared to adult men and senior citizens, accounted for the largest share of total demand.

The vendor landscape of the global mineral supplements market is not only intensely competitive but also rather fragmented, with no clear leader. Some of the significant players operating in the mineral supplements market are BASF SE, Amway, Bayer AG, Nu Skin Enterprises, Inc., E. I. du Pont de Nemours and Company, Atrium Innovations Inc., Glanbia Plc., Herbalife, Ltd., Koninklijke DSM N.V., and NBTY, Inc.

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