The global deodorant and antiperspirant ingredients market, valued at US$1,619 mn in 2015, will reach a valuation of US$2,390 mn by 2021, at a CAGR of 6.7% through this period, says Persistence Market Research (PMR). Though the words are often used interchangeably, deodorants and antiperspirants are essentially different products. While both are used for masking body odor via antimicrobial agents present in them, antiperspirants are used for controlling perspiration as well, which is the foremost difference between the two.
Deodorants and Antiperspirants Fit Newer Body Care Product Needs of Young Consumers
In present times, a fancy for high-quality cosmetics and skincare products for aesthetics as well as hygiene reasons is favoring the sales of deodorant and antiperspirants. With the increasing purchasing power of consumers across the world, predominantly in developing economies, the adoption of new cosmetics and fragrances is a rage. Attractive packaging and convenient use for addressing body odors is luring young consumers to use these products.
To keep up with the consistently increasing demand for these products, manufacturers are focused on consistently introducing newer product lines that are affordable to a large consumer base. This is leading to a high sales volume of deodorant and antiperspirant products, one of the fastest-growing products in the personal care industry. The volume growth rate of these products was registered at more than 5% from 2010 to 2015, says Persistence Market Research.
The surging demand for antiperspirants and deodorants is catalyzing the global market for deodorant and antiperspirant ingredients. In the manufacture of deodorants and antiperspirants, more than 20 different ingredients are used, of which alcohol, base and carrier substances, fragrances, aluminum, conditioner and moisturizers, paraben and propellants, and antimicrobials are the prominent ones.
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PMR presents a demand analysis of the various ingredients used in antiperspirants and deodorants and the development of the associated market over a period of time. Here are the highlights:
Amongst all ingredients, alcohol accounted for the largest market share of close to 28% in the global market in 2015. However, in terms of growth rate, it is the fragrances ingredient segment that will register the highest CAGR of more than 10% through the 2015-2021 period.
Increasing utilization of microbial ingredients in these products, due to changing consumer preference for biological products will lead the antimicrobial ingredient segment to surpass a growth rate of 8% after 2017, a notable increase from its earlier CAGR of 7% during the 2008 – 2015 period.
Health concerns associated with the utilization of aluminum in antiperspirants is shrinking the sales of generic antiperspirant products. Aluminum salt, one of the basic ingredients of these products, restrains bacterial growth by controlling sweat and body odor; however, the deposition of aluminum salts on skin pores can be harmful in the long run.
Aluminum and alcohol, essential ingredients of deodorant and antiperspirant products, have associated risks of skin damage and skin diseases, thereby necessitating alternative ingredients in the manufacture of these products. Caffeine, aluminum potassium sulfate, and sodium bicarbonate are the alternative ingredients that are used as core ingredients in the manufacture of these products.