Global Facial Rejuvenation Market: Early Onset of Ageing to Propel Demand for Botox Injections

Early onset of ageing owing to lifestyle changes, coupled with rising personal disposable income levels, has propelled the growth of the global facial rejuvenation market. Facial rejuvenation refers to minimally invasive or non-invasive cosmetic treatment aimed at restoring elasticity of the skin in the face and neck region. Under the guidance of a plastic surgeon and a dermatologist, facial rejuvenation is performed over multiple sittings. The growing popularity for various facial rejuvenation cosmetic procedures is expected to expand the global facial rejuvenation market at a CAGR of 4.9% during the period between 2015 and 2021.

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Demand for Botulinum Products to Soar Further in Near Future

In terms of product type, the global facial rejuvenation market has been segmented into dermal fillers, botulinum products, topical rejuvenation products, micro abrasion equipment, chemical peels, and equipment based on laser and ultrasound. Topical rejuvenation products have been sub-segmented into moisturizers, keratolytics, sunscreens, retinoids, and hair removals. Dermal fillers are further classified into absorbable and non-absorbable dermal fillers. Among the various product types, botulinum products, in form of botulinum type-A injections, are expected to witness the highest demand from the market. Dermal fillers containing hyaluroic acid are expected to emerge as the second most popular treatment choice in the market. Expanding at a CAGR of 7% during the period between 2015 and 2021, the botulinum products segment is anticipated to reach a valuation of US$9,796.9 m by 2021.

The increasing demand for botulinum products can be attributed to longer effectiveness of the treatment and easier availability. In the coming years, the treatment is expected to emerge as the most preferred type of treatment among plastic surgeons and patients alike. Botulinum type-A injections, better known as Botox, is made from the same bacterial toxin- onabotulinum toxin A- that causes botulism. By paralyzing facial muscles, Botox smoothes out the skin in the face and neck region. However, researchers are of the opinion that Botox injections do more than simply paralyzing the facial muscles. The treatment seems to trigger the production of collagen and elastin in the body, thereby making the skin look tight, flexible, and firm.

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Absence of Standardized Regulations Negatively Affecting Global Facial Rejuvenation Market

Even though botulinum products have been widely accepted in the global facial rejuvenation market, the absence of standardized regulations has led to the availability of counterfeit products in the market, thereby compromising the safety of patients. In April 2015, the U.S. Food and Drug Administration (FDA) issued warning regarding the distribution of counterfeit Botox to medical clinics and doctors’ offices across the U.S. The FDA-approved Botox is manufactured by the pharmaceutical giant Allergan. The counterfeit Botox products distributed in the U.S. market were very similar to the FDA-approved Botox in terms of packaging. These incidences have compelled authorities to implement stringent regulations regarding the manufacturing and distribution of botulinum products. The overall facial rejuvenation market is expected to witness regulatory overhaul with an increase in procedure and product standardization.


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