U.S. Men’s Underwear and Women’s Lingerie Market Propelled by Rising Awareness about Personal Hygiene

Underwear or intimate apparel is worn under other clothing, next to the skin. Regular briefs, boxer briefs, trunks, and boxer shorts are some of the common types of underwear for men, while brassieres and panties are two of the common types of lingerie for women.

The U.S. men’s underwear and women’s lingerie market is segmented on the basis of category, size, price range, age group, and distribution channel. XS, S, M, L, XL, XXL, and XXXL are some of the sizes of underwear for men. By price range, the men’s underwear and women’s lingerie market is divided into premium, mid, and low categories.

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26-35 Age Group to Dominate U.S. Women’s Lingerie Market, to Expand at 6.70% CAGR from 2015 to 2021

Based on age group, the men’s underwear and women’s lingerie market is classified into the age groups of 15-25 years, 26-35 years, 46-55 years, 56-65 years, and 65 years and above. Currently, the age group of 65 years and above dominates the U.S. men’s underwear market. The segment accounts for 15.9% of the U.S. men’s underwear market and is predicted to remain the dominant sector in the years to come. The age group of 26-35 years is predicted to expand at a 6.70% CAGR during the period from 2015 to 2021, to dominate the U.S. women’s lingerie market. Availability of a huge variety of underwear for buyers of all age groups is expected to propel the U.S. men’s underwear and women’s lingerie market in the years to come.

Online Store Segment to Achieve Maximum Sales of Men’s Underwear and Women’s Lingerie

Pharmacy stores, mass merchant, mono-brand outlets, online stores, and others are some of the popular distribution channels in the U.S. men’s underwear and women’s lingerie market. In 2014, the online store segment held a share of 10.5% in the men’s underwear market and is predicted to expand at a 13.0% CAGR during the period from 2015 to 2021. In 2014, the online store segment held a share of 11.5% in the women’s lingerie market and is predicted to expand at a 12.20% CAGR from 2015 to 2021.

These days, consumers are depending on online stores to buy their daily products, even clothes. The availability of shopping apps on smartphones has simplified the shopping process. With an increased variety of products available on shopping sites, the number of people shopping on mobile apps has increased in the recent past. Increasing adoption of e-commerce apps and smartphones is expected to propel the U.S. men’s underwear and women’s lingerie market in the years to come. Large, medium, small, and plus are the commonly available sizes for women’s lingerie in the U.S. women’s lingerie market. The plus size segment is expected to be the largest segment in the U.S. women’s lingerie market in the next few years.

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Factors such as the rising levels of personal income, increase in the distribution channels, rising awareness among people regarding hygiene and fitness, and changes in lifestyle are predicted to propel the U.S. men’s underwear and women’s lingerie market in the years to come. Some of the leading companies operating in the U.S. men’s underwear market are Hans Brands Inc., Philips-Van Heusen Corporation, American Eagle Outfitter Inc., Ralph Lauren Corporation, Jockey International Inc., and Gildan Activewear Inc. Some of the leading players in the U.S. women’s lingerie market are Victoria’s Secret, Calvin Klein, Fruit of the Loom, Hanky Panky, Cass and Company, and Commando LLC.

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