Palm sugar is prepared from the liquid sap which is derived from the flower of coconut palm tree. It is also called as coconut sugar and used as natural sweetener. Considering on the characteristics of palm sugar, it is rich in nutrients, vitamins (B1, B2, B3 and B6) and minerals (iron, potassium and zinc) and also contains low glycemic. Palm sugar is totally unrefined, due to which it preserves its natural quality and it can also function as white sugar as it is easily dissolvable. Adding palm sugar in food makes exceptional richness in taste, quality and nutritional value of food. Palm sugar is mostly used in desserts, sweets, cakes, smoothie, sauces etc.
Market dynamic of palm sugar
Presence of unique functionalities in palm sugar and having higher nutritional value as compared to compare to white sugar, nowadays the demand for this product is increasing and it is mostly among the food and beverage industry. Palm sugar ingredient cannot be refined and has characteristics of natural sweetener which enhances the richness in recipe. In addition to this, trend which is influencing the consumers to use palm sugar in their recipe is that it is one of the best alternative to brown sugar which satisfies the real taste of sugar without making any impact on health.
On the other side, palm sugar also has feature of organic food and it comes with a benefit of clean label for the manufacturers which is one of the emerging trend in food market and mainly attract the food and beverage makers to satisfy the modern needs of health conscious consumer and to fulfill the need of increasing demand for natural ingredient. One of the factor which restraints the growth of palm sugar market is that it is expensive as compared to that of white sugar. Highly-refined cane sugar is dirt cheap because it can be mass produced in sugar factories that churn out huge quantities of that white, nutritionally-devoid powder known as “table-sugar”.
Market Segmentation of palm sugar
Market segmentation of palm sugar can be done on the basis of its application, nature and form. In context to market segment of application it is categorize into food and beverage manufacturers and retailers. On the basis of nature, it is segmented into organic and conventional and as per the basis of form, it is divided in solid and liquid form. Food and beverage application holds a large share of palm sugar market.
Further market segment of food can be sub-segmented into bakery products, confectionery, frozen desserts, canning & freezing and non-sweet food products. In addition to beverage segment of palm sugar is further sub-segmented into energy drinks, smoothies and syrups.
In addition to the supposed health benefits, many coconut sugar suppliers focus on the fact that their product is high end, artisanal organic and Fairtrade which holds great appeal with the lifestyle of health and sustainability target consumers.
On the other side, rising consumer preferences towards nutritional component and palm sugar has presence of good amount of vitamins and minerals which will support the demand in future. Palm sugar is not a calorie-free sweetener. It has calories like any carbohydrate, but due to its relatively low glycemic index, its calories are absorbed into the bloodstream at a significantly slower rate than regular refined sugar. This property should be of interest to anyone who is monitoring their blood sugar levels and attempting to avoid blood sugar spikes. Palm sugar isn’t medicine; it’s a food with a surprisingly low GI, considering its sweet taste.
Nowadays consumers are looking towards healthier life and even they are ready to pay higher amount for the food and beverages which has higher nutritional value and rich in vitamins and minerals. Palm sugar has all these features which show that using it as alternative to sugar will increase its demand at global level market. Moreover, it also has quality of taste enhancer which will mainly attract the firms which deals in business of preparing food and beverages.
Geographically at global level, palm sugar is segmented by major regions which include North America, Latin America, Western and Eastern Europe, Asia-Pacific, Japan, Middle East and Africa. Demand of palm sugar in Eastern and Western European market is very higher and EU5 countries are one of the main importers of palm sugar. In perspective to palm sugar producing countries, Asia-Pacific and African regions have the highest share in terms of production at global level as palm trees mostly grows in tropical regions.
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Key market players of palm sugar:
The key players which are identified in palm sugar market includes Real Raw Food, Taj Agro Products, Felda Global Ventures, American Key Food Products, Royal Pepper Company, Palm Nectar Organics, Big Tree Farms, Wholesome, Sevenhills, Thai taste and Biona are some of the companies which are selling palm sugar at global level.