Labels are printed pieces of paper, films, polymers, or other materials affixed to a product, or imprinted on the package or the body of a product. They provide important information about the product as well as the manufacturer. Sleeve labels expand package aesthetics and design potential. Consumers perceive it as a relatively expensive label type, and are ready to pay more for the product. There are many labels available in the market, such as pressure-sensitive, in-mold, and sleeve labels. Presently, sleeve labels hold a very minimal percentage in the global labels market, but because of the above mentioned advantages, the sleeve label market is projected to grow at a rapid pace. Hence, several manufacturers in this market are also engaged in the production of sleeve labels to meet increasing consumer needs. Many new products launched by vendors are prompting players to adopt technologically advanced sleeve labels, which are positively influencing the growth of the market.
The key trend witnessed in the Sleeve Label Market is the increase in the demand of digitally printed labels. These are currently gaining popularity in many retail outlets. The sleeve label market is largely driven by its advantages in terms of marketing, brand identity and visual on-shelf appeal to customers. Growing demand for plastic bottles and light-weight product packaging is also a positive influence on demand. Growth in the food & personal care industry also acting as a growth driver for this market.
The major setback for this industry could be the recyclability issue. Being an emerging industry, it is witnessing the entry of new players with cheaper packaging solutions. This could prove fatal for the existing players in the market.
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Global Sleeve Labels market is segmented by: raw material used, industry application, type, printing technology and region
- Sleeve Labels by Raw Material Used
- PVC (Poly Vinyl Chloride)
- OPS (Oriented Poly Styrene)
- PET (Poly-Ethylene Terephthalate)
- PETG (Polyethylene Terephthalate Glycol-modified)
- PP (Polypropylene)
- PE (Polyethylene)
- PLA (Poly Lactic Acid)
- OPP (Oriented polypropylene)
- EPS (Expanded Polystyrene)
- Sleeve Labels By Application:
- Food & Beverages
- Home & Personal care
- Sports Goods Industry
- Sleeve Labels By Type:
- Heat Shrink Sleeves
- Stretch Sleeves
- Roll on shrink on
- By Technology:
- Flexographic Printing
- Digital Printing
- Gravure Printing
- Sleeve Labels By Region:
- Asia Pacific
- North America
- Latin America
- Middle East & Africa
Geographically, the market is segmented into seven regions which are North America, Latin America, Western Europe, Eastern Europe, Japan, Asia Pacific Excluding Japan (APEJ), and Middle East and Africa (MEA). In recent years, the Asia-Pacific region has progressed significantly in the shrink sleeve & stretch sleeve labels market, which primarily includes emerging economies such as India and China. The main driving forces in the Asia-Pacific region include growth in spending capacity, rising urbanized population, increasing demand for packaged food, easy availability of polymer films, and low labor cast.
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The key players in the Sleeve Labels Market are ; Allen Plastic, Anchor Packaging, MCC Label, Gilberth, Sleevco, Century Labels, MRI packaging, CCL labels, AWT Labels & Packaging, Dow Chemical Company, PDC International, Sleeve Seal, Hammer Packaging etc.