Pasta is a staple ingredient in North America and is versatile for making gourmet dishes. There are generally two types of pasta available all over the world and in U.S. such as macaroni and spaghetti. Couscous is generally considered a pasta which is produced of small granules of semolina flour, and is traditional in North African cuisine. It has been noticed that the consumption of couscous and other types of pasta have been rising with extensive range of new products launched in the market over the past few years from 2010 to 2015. Rising consumer demand has bolstered the development and production of new variety of pasta such as flavored and filled and new couscous products. The global pasta and couscous market has grown at a higher pace in the last few years and is likely to showcase significant growth over the forecast period. Besides this, pasta segment is facing challenges in the form of inclined focus of media on health related problems such as heart disease and obesity which may hamper the growth of global pasta & couscous market in the next few years.
Global Pasta & Couscous: Market Segmentation
The Global Pasta & Couscous market is segmented on the basis of type such as dried pasta, chilled/fresh pasta and canned/preserved pasta. The dried pasta segment has been estimated to be stood at first position followed by chilled past in global past & couscous market in 2015. The global pasta & couscous market is also segmented by storage type such as chilled, frozen and shelf stable. Out of which shelf stable contributed highest share in global pasta & couscous market in 2015. The global pasta & couscous market is further sub-divided by flavors type such as plain, roasted garlic and olive oil, parmesan cheese, Mediterranean and others.
Global Pasta & Couscous Market: Growth Drivers
Robust growth of disposable personal income along with rising population is anticipated to bolster the growth of global Pasta & Couscous market. Apart from this, changing lifestyle along with urbanization is expected to drive the global Pasta & Couscous market during the forecast period. The advent of new class of customers as well as the entry of various new global players is expected to intensify the growth of Pasta & Couscous market all across the globe during the forecast period. Besides this, it has been noticed that pasta consumption is high in households with children, where the utilization is particularly high for dried or chilled pasta. This is anticipated to further drive the growth of global pasta & couscous market over the forecast period.
Global Pasta & Couscous Market: Regional Outlook
Geographically, the Global Pasta & Couscous industry can be divided by major regions which include North America, Latin America, Western and Eastern Europe, Asia-Pacific region, Japan, Middle East and Africa. North America contributed the highest share in the global Pasta & Couscous market in 2015. Popularity of pasta and couscous in European region such as in U.K., Italy and Germany has strengthened the growth of Europe market in the same year. Rising economic growth along with better income of households especially in India and China is expected to expand the growth of Asian pasta and couscous market over the forecast period.
Global Pasta & Couscous Market: Players
Some of the key players identified across the value chain of the global Pasta & Couscous market include Barilla Holdings SpA, Nestle SA, ConAgra Foods Inc., Granoro, Campbell Soup Co., Grupo Ebro Puleva SA, Ralcorp Holdings Inc. and other. Amongst these players, Barilla Holdings captured the highest market share in the global pasta & couscous market in 2015. The advent of new products introduced with options of convenient and easy to cook. This encouraged manufacturers to launch various chilled/fresh pastas characterizing diverse flavors. The past and couscous manufacturers are producing such options as organic, gluten-free, fortified, and enriched, while exploring other grains to diversify their offerings. This demand for innovative products, such as alternative grain pasta, has contributed to value sales performance.