Fruit concentrate is concentrated juice derived from the fruits by removing water contents from it. Fruit concentrates are generally used as a natural sweetener or as a sugar substitutes in various food items such as cakes, juices, chocolates and others. Fruit concentrate market can be segmented on the basis of fruit type which includes orange concentrates, apple concentrates, grapes concentrates, pineapple concentrates, special fruit concentrates and others. Apple concentrates are mainly applicable for making fruit juices, nectars, puree and also as a flavoring agents in various food applications. Increasing consumer consumption fruit supplement on regular basis, is driving the growth of apple fruit concentrate across the globe.
On the basis of type apple fruit concentrate market can be segmented as puree concentrate, juice concentrate, powder concentrate, clear concentrate and frozen concentrate. Among all these segments juice comprises major market share followed by powder concentrates. Less availability of fresh apple juice coupled with rising demand of packaged fruit juice is expected to support the demand of juice concentrate during the forecast period. Moreover clear concentrate is expected to show a significant growth during the forecast period.
Furthermore, apple fruit concentrate market can be segmented on the basis of application which includes juice, dairy products, soft drinks, squash, frozen products and others (baby food). Among all these segments juice is expected to occupy the largest position on the pie in terms of market share followed by soft drinks. Shifting consumer taste and preferences from traditional orange or lemon juice towards new flavors such as apple or specialty fruit is expected to drive the demand of juice and soft drinks blended with apple flavor during the forecast period. Dairy product is also expected to show a substantial growth in the near future. Increased introduction of flavored dairy products such as flavored milk, yoghurt and others are expected to support the demand of apple concentrates through dairy products during the forecast period.
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On the basis of geography, North America is expected to contribute to the highest in terms of market share in apple fruit concentrate market followed by Europe. In North America United States is the major contributor apple fruit concentrate market followed by Canada. Increasing health consciousness coupled with rising demand of convenience products among the people American countries is driving the growth of apple fruit concentrate across the region. In Europe, countries such as Germany accounts for the largest market share followed by United Kingdom. Whereas, Asia pacific is concerned it is expected to register a double digit CAGR growth by 2020.Asia Pacific is expected to be one of the fast growing market for apple fruit concentrate. In Asia pacific region China is expected to be the most dominant market for apple fruit concentrate by India. Rising awareness among the consumer for healthy lifestyle through various commercial advertisement is fuelling the growth of apple fruit concentrate across the region in the forecast period. China apple juice concentrate market is expected to emerge as potential supplier of these concentrates in the near future
The rising demand for convenience and packaged foods coupled with increasing health consciousness among the people in developed economies is expected to support the growth of apple fruit concentrate market in the forecast period. In emerging economies, changing consumer lifestyle and shifting of consumer preference towards new flavors and taste is expected to fuel the growth of apple fruit concentrate during the forecast period. However, less farming of apple across the globe coupled with fluctuating price of the fruit is expected to restrain the growth of apple fruit concentrate during the forecast period.
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Apple Fruit Concentrate Market: Key Players
Some of the international players operating in apple fruit concentrate include Dohler Group, Britvic Plc, Cobell Limited, Agrana Juice Holdings Gmbh, Kraft Foods Group Inc, Skypeople Fruit Juice Inc. and Yantai North Andre Juice Co Ltd among others.