Washing and cleaning products are the substances generally liquid, powder, sprays or granules which are used to remove dirt, including dust, stains, bad smells and clutter on surfaces. Cleaning agents are normally in the form of acidic, alkaline or neutral depending on the use. The acidic washing agents are mostly used for cleaning deposits such as scaling. The active ingredients are usually strong mineral acids and chelates. Alkaline washing and cleaning products consist of strong bases like sodium hydroxide as it dissolves oil, grease, fats and proteins based deposits. Whereas, neutral washing products are those whose pH value is neutral and are made from different ionic compound which are used to clean different types of dirt.
Washing and cleaning products are used in wide range of applications such as Sanitation & Janitorial Cleaning Products, Industrial Cleaners, Kitchen & Catering Cleaning Agents, Food & Dairy Processing Cleaners, Laundry Agents, pulp & paper, chemical processing, agrochemicals and others. Soaps and detergents have become a necessary product in our daily lives. End-users include various industries such as manufacturing units, food & lodging, building service contractors, food & drinks processing units, retail, healthcare and others commercial facilities. However, the needs and requirement for cleaning products used by these industries differ vastly. Products, which are used by building contractors, include those products which are used for cleaning soiled floors, carpets, restrooms, window glasses and furniture.
The global demand for washing and cleaning products in the market is driven by rise in population and increasing usage norms impacted as it is by greater concern for hygiene. Cleaning without making use of any detergents or soaps may be time consuming for most of the time. Therefore, products, which make the task easy, quickly and to a high standard, are favorable. However, consumers are more likely to pay for such products. Raising awareness of personal hygiene, increased focus on communal hygiene and growing concern over the spread of infectious disease are some of the other factors which are driving the market for washing and cleaning products. Increasing concern about ensuring the safety, social and self-actualization needs by enabling safe food storage, sterilizing household surfaces and controlling garbage in a hygienic manner are also driving the washing and cleaning market at some extent.
In less developed countries, price becomes the major factor as consumers have less money to spend. Therefore, manufacturers of cleaning products must work on this aspect in order to succeed in the washing and cleaning product market. Strict government regulations about use of cleaning agents as many of them consist of certain chemicals which affect the environment in one form or the other. These are some of the factors which are hampering the growth of washing and cleaning products market to some extent.
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Introduction of new, innovative and technologically advanced products, efficient research and development activities and development of product to meet the needs of the consumer are some of the growth opportunities which is likely to drive this market in the year to come. Improved lifestyle and tip from cleaning experts are some of the trends contributing the growth of this market.
Asia Pacific is the largest market for washing and cleaning products attributed to a large population of the emerging countries such as China and India. It is then followed by North America and Europe. Asia Pacific is also the fastest growing region for washing and cleaning products market owing to the rising population of this region. Moreover, rising leaving standard, growing disposable income of the consumer of this region has contributed to the overall growth of the washing and cleaning products market.
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Some of the major companies operating in washing and cleaning products market include Henkel KGaA, Colgate-Palmolive Company, Procter & Gamble Co., Reckitt Benckiser Plc, The Clorox Company, Church & Dwight, The Dial Corporation and Unilever N.V.