Supplements include those products which helps to improve, enhance and balance any kind of deficiency in the human body. Supplements are generally available for the consumers in the form of softgels, capsules, pills, or in powdered or liquid form. Supplements can be segmented on the basis of type which includes herbal supplements and natural supplements. Furthermore, supplements can be segmented on the basis of application which includes beauty supplements, weight control supplements, dietary supplements, vitamin supplements, energy supplements, health supplements, weight gain supplements, probiotic supplements, memory supplements, high supplements and others. Weight control supplements possess nutritional properties which help in controlling the weight and removing out extra fats from the human body. Presently, weight and obesity have become major issues across the globe. Everybody is looking forward for enhanced wellbeing and healthy lifestyle. Thus, increasing concern for healthy and fit body has supported the market growth of weight control supplements.
Weight control supplements can be segmented on the basis of distribution channel which includes vitamin and health stores, drugstores, supermarkets, online retailing and others. Among all these distribution channel sell out of weight control supplements through drugstores expected to account for the highest market share during the forecast period followed by vitamin and health stores and supermarket. However, sell out through online selling is expected to show a healthy double growth during the forecasted period. The growth of online purchasing of weight control supplements is expected to be supported by the increasing penetration of internet and rising concerns for convenience among the consumers across the globe.
Among all the regions such as North America, Europe, Asia Pacific, Latin America and others North America is expected to be the largest market for weight control supplements followed by Europe and Asia Pacific. The relative growth in North America is expected to be supported by the increasing concern for health consciousness among the consumers coupled with rising availability of weight management services. However, Europe is expected to witness a slow annual growth due to mature market. In Asia Pacific region, China and Japan are expected to be the prominent contributor in terms of revenue in weight control supplements market. Increasing obesity rates and health related problems such diabetes, heart diseases and others support the market growth in these countries.
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Globally, the key factors driving the market growth of weight control supplements market include increased consumption of fast food among the children and youngsters coupled with rising concern for healthy and fit lifestyle among the consumers. Furthermore, increasing health problems such as diabetes, cardiac problems and others among the people across the globe are also expected to drive the market growth for weight control supplements. Government initiatives towards increasing awareness among the people for healthy lifestyle coupled with rising fitness and health concept among the women is also expected to fuel the market growth of weight control supplements across the globe.
However there are some restraining factors which are expected to hinder the market growth of weight control supplements. This include the awareness level among the people regarding its availability, usage and consumption. In addition these products are quite expensive and are less affordable for middle class or lower middle class people. Moreover, due to less awareness level many of the people consider it as a product containing various side effects due to which people avoid consuming weight loss supplements in many of the developing regions. This is thus, hindering the market growth.
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Key international players operating in weight control supplements market include Amway Corp, General Nutrition Centers Inc., Nature’s Bounty Inc. (NBTY), Herballife Ltd., McNeil Consumer & Specialty Pharmaceuticals, Pfizer Consumer Healthcare Inc., Walgreen Co., New Era Health Industry Co. Ltd. and Joincare Pharmaceutical Group Ind. Co. among others.