Why Manufacturing Soccer Kit is Imperative to the Sporting Good Industry in Europe


Europe being a predominant sporting region displays a strong demand for sporting goods. Few of the popular sporting activities in Europe include football, tennis, racket sports, bike sports, outdoor sports, running, water sports, golf, and winter sports. Many of the countries in Europe use sports as an instrument of diplomacy within the international political and socio- economic framework.


The sporting good market in Europe is expected to witness a healthy growth due to factors such as increasing health awareness amongst the masses and higher prevalence of obesity, which is compelling people to take up physical activities. Moreover, ill effects and concerns over modern on-the-go lifestyle and sedentary work culture are influencing people to actively participate in sporting events in order to stay fit and improve the quality of life. Hence, the demand for fitness equipment and gears have significantly grown in the region over the past few years.

Innovation in Sports Gear Manufacturing

Manufacturing of sporting goods has always been difficult. The techniques for manufacturing sports equipment and gears are constantly evolving. As sporting traditions change and evolve, the functionality and use of sporting gears also entail modification. Thus, manufacturers look forward to developing enhanced sporting kits and gears to cater to the requirement of athletes. The industrial manufacturing of sporting equipment has been upgraded to digital, high-tech and innovative methods. In addition, sporting goods manufacturing plants are being upgraded with smart robotic systems and advanced technology such as ‘Internet of Things’ (IoT) in order to make more accurate and efficient products.  This, in turn, is expected to create new market opportunities for sports good manufacturing companies in Europe. For example, the bicycle industry has recently introduced a special type of disc brakes, which is currently under trial and awaiting approval from various cycle sports governing bodies in the region.

Demand for Soccer Kit in Europe

Soccer is one of the most dominating sports in the region, the craze for soccer in Europe is overwhelming. Almost all the countries in Europe adore the sport, hence, the demand for soccer kit is relatively high compared to other sports equipment. The trend of soccer kit sponsoring started in the mid-70s when brands like Umbro and Adidas started sponsoring countries such as Germany and Netherlands. While brand such as Le Coq Sportif and Admiral faded away, others have flourished and thrived on the opportunities in the market. Kit sponsoring is proving to be a lucrative form of advertising for the brands and clubs to a massive global audience.  Leading companies such as Adidas, Nike and Puma are making significant investments in soccer kit business.

Europe homes some of the premium soccer clubs of the world, which are having a strong fan base not only in the region but across the globe. Hence, jersey sponsorships for these clubs are proving to be an effective marketing strategy for sporting goods manufacturing companies. According to an article published by Forbes, the revenues for soccer jersey sponsorship is expected to hit $930 Million in Europe by the end of 2016. For instance, Chelsea football club has recently completed a kit sponsorship deal with Nike that is estimated to be significantly higher than the deal with their current sponsors Adidas. Likewise, Manchester United completed a deal with Adidas for kit sponsorship, estimated to be nearly £75 Million a year.

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The market for sporting goods in Europe is expected to witness a healthy growth rate in the near future. Furthermore, demand for football kit is expected to remain relatively high in the region, especially in countries such as Germany and England. By 2024, the market for sporting goods in the region is anticipated to reach 187.48 Billion in terms of value.


Prominence of Pest Control Products & Services Surges after Recording Failure of Numerous Preventive Measures

Dumping organic waste on open grounds summons small creatures existing in the vicinity and soon as they start to feed on such waste, the view of it becomes unbearable for humans. People who carelessly dumped the waste find it hard to digest the fact that it is “food” for several pests and insects. Unaccepting the reality that they themselves are the root cause of pest infestation, people from all corners of the world inherit a common practice of getting rid of these bugs; employing pest control products & services. Growing consumption of food has incidentally tripped the levels of waste food materials being dumped in the open. The urban population’s dissent for preventing the cause of pest infestation continues to bring businesses for utilities and service provides that offer pest control solutions. Yet again, consumers flag products and services constituted in such pest control solutions for being detrimental to their health and the environment.


The complexity of causes of pest infestation and the botch of preventing them continues to influence the growth of global market for pest control products & services. A forecast report developed by Persistence Market Research has predicted that by the end of 2016, the global pest control products & services market will reach market value of US$ 16.94 billion. Exploding urban population witnessed throughout the world and easier access to food sources and other edible products continues to govern the growth of the global market, according to the report. Presence of conducive living habitats and favorable weather for germination are also factoring pest infestation and driving the growth of global pest control services & products market. The report further stresses the impact of chemical toxicity of such products on the global market and how strict authoritative regulations in some regions are inhibiting the extensive use of pest control services.

Key Types of Pest Control Services

The growth of global pest control products & services market can be segmented on the basis of services such as chemical control services, synthetic control services, organic or biological control services and mechanical control services, among others.

  • Biological or organic pest control services involved managing infestation through natural parasites and predators. Treating an infested environment by introducing an organic element (living organism) that negates the effect of the pest and also assists in its termination. A common example of biological or organic pest control services includes the treatment of water bodies from mosquitoes by releasing a peculiar bacterium that kills mosquito larvae breeding in the water bodies.
  • Mechanical pest control services, on the other hand, largely depend on the products used for controlling or terminating the infestation. Hand-on techniques are implemented during employment of mechanical pest control products and services. Equipment used in these services protect a plant or an area from insects and also helps in physically removing the infestation from infected crops.

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Among other services, chemical pest control services are expected to garner the largest contribution throughout the forecast period of 2016-2026. Companies such as Massey Services, Inc., Asante Inc., Rentokil Initial Plc., Arrow Exterminators Inc., and Killgerm Ltd., among others, are some of the leading players participating in the growth of global pest control services & products market by offering effective and ideal pest control solutions.


New Integrated System for Liquid Packaging Cartons

Providing the best packaging solution is a top priority for companies involved in manufacturing liquid products such as drinkable juices, organic syrups, detergent solvents, and viscous fluids. Packaging cartons used for these differ according to the type of liquid; juices, pulp and milk cartons can be built out of paperboard, while rigid polymer cartons are used for packaging mildly-corrosive detergent chemicals. The challenge is not in determining which material gets used for a particular type of liquid, but in developing an automated system that requires minimal human help for wrapping any viscous fluid. As the society shall continue bolstering the consumption of functional liquids as consumer goods, global leaders in the packaging businesses are developing newer ways to curb the drawbacks existing in liquid packaging cartons systems.

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Considering a wide range of technological advancements available for packaging industries and denoting the most practical applications out of them has shed light on few key aspects that shall reform existing industrial mechanism for liquid packaging cartons.

  • Use of eco-friendly wrappings to lower polymer usage.
  • Bringing efficiency in filling and sealing equipment for ready-made cartons.
  • Incorporating customer convenience services and augmenting products accordingly.

Rising demand for better containing solutions has influenced leading packaging companies in the world to adopt varied technologies and enhance their product range to fit the packaging requirements. Bosch Packaging Technology, a global leader in consumer goods packaging, has taken the initiative for positively altering the company’s packaging framework and provide efficient appendage to production of its carton and container packaging solutions.

Integration of Primary & Secondary Packaging Systems: Bosch

Bosch Packaging Technology, the packaging division of German conglomerate Robert Bosch GmbH, made the news for its acquisition of Kliklok-Woodman Corp. in 2015. Expanding business in North America might be the key motif of this acquisition, but the company was instead getting ready to introduce to the world its new enhanced packaging system.

The integrated system solution developed by Bosch Packaging Technology is a completed solution for wrap-around cartons. Answering to specific customer needs, the systems is designed to deliver cost-efficient wrap-around cartons for containing food and viscous liquids. Identifying the prime objective of this product, Jonathan Viens, sales & marketing manager, Bosch Packaging Technology, North America said, “It is all about customer convenience and satisfaction.”

The system integrates vertical form, fill and seal machines with secondary packaging equipment, and adheres intensive hygiene while packaging any liquid product. The design brings preciseness to filling calibrations and decreases cleaning-in-place (CIP) time caused due to brimming. As a result, the risks of product recalls are curtailed and material wastage is minimised. Certiwrap Elite, a wrap-around cartoner developed by Kliklok-Woodman, uses less paperboard material while retaining the shelf appeal of liquid packaging cartons. The carton-making process of Certiwrap Elite helps the system is providing sustainability to rigid cartons, and reducing the production cost by effectively producing about 400 cartons per minute. To sum up, the implementation of Bosch’s new integrated system enables manufacturers in providing sustainability, enduring hygiene, as well as reaping economic benefits during the production of liquid packaging cartons.


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Hydrocolloid Market Categorised by namely, bakery, confectionary, meat and poultry products, sauces

Hydrocolloids are a type of functional food ingredients and used widely in various food and beverages product to increase viscosity, texture, stability, and physical appearance. Hydrocolloid forms viscous liquids or gels when it gets isolated in water. The major sources of hydrocolloids include polymers from animals, microbes, plants, and synthetics. Hydrocolloids are extensively used in food and beverages as an additive. It enhances the functional properties such as viscosity and texture of food and beverages product. Seaweed and plant exudates are major source of hydrocolloid. Some of the most common hydrocolloid includes gelatin, xanthan gum, carrageenam, alginates, AGAR, pectin, guar gum, locust bean gum, gum Arabic, and carboxymethyl cellulose.

On the basis of the application of hydrocolloid in various food and beverages product the global hydrocolloid market can be further segmented in seven broad categories namely, bakery, confectionary, meat and poultry products, sauces and dressing, beverages, dairy and frozen products and others. Further on the basis of function of hydrocolloid the market can be segmented in five different classes namely thickener, stabilizer, gelling agent, fat replacer, coating materials and others

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Based on different sources of hydrocolloid the global hydrocolloid market can be classified as plant hydrocolloid, seaweed hydrocolloid, microbial hydrocolloid market, animal hydrocolloid market, and synthetic hydrocolloid market.

Advancement in the field of new sources of hydrocolloid, growing allied industries such as functional food and beverages are two major driver of the global hydrocolloid market. Further ongoing technical up gradation and changing consumer preferences towards healthy and nutritious food is further strengthening the global hydrocolloid market.

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North America was the largest market of hydrocolloid in 2013, followed by Europe and Asia Pacific. Gelatin grasped the largest market share among all other market variant of hydrocolloid attributed to its wide acceptance in various food and beverages in North America. In recent years Asia Pacific has turned as most promising market for hydrocolloid. The market has shown a constant double digit growth over the years, with rising influence of western culture and increasing disposable income of developing countries of this region, it is expected that market will exhibits even healthier growth in upcoming years.

Some of the leading companies operating in global hydrocolloid market include, Archer Daniels Midland Company (ADM), B&V SRL, Ceamsa, Danisco A/S, FMC Corporation, Gelnex, Kerry Group PLC, Taiyo Kagaku CO. LTD., Ashland INC., Cargill INC., CP KELCO., and Fiberstar INC

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Anti-Counterfeiting Packaging Market : North America Dominating Region

Packaging plays a crucial part in various industries such as food and pharmaceuticals. The most essential method to avoid counterfeiting is secure packaging. Anti-counterfeiting is one of the important processes of secure packaging that prevents copying and confirms the security of products. Manufacturers are minimizing their loss which was mainly occurred due to counterfeiting

products with the help of anti-counterfeiting technology.

Based on the technology the market of anti-counterfeiting packaging is divided in two broad segments: authentication packaging technology and track & trace packaging technology. Authentication technology is the most dominant segment of anti-counterfeiting packaging market in terms of market share. Authentication technologies are further classified as ink and dyes, holograms and others. Track & trace technologies are further classified as barcode technology and RFID technology. On the basis of application anti-counterfeiting packaging are classified as food packaging, pharmaceuticals packaging and others.

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North America is the largest and fastest growing market for anti-counterfeiting packaging, followed by Europe. Asia Pacific is a niche market for anti-counterfeiting packaging. Japan represents the major market for anti-counterfeiting packaging in the Asia Pacific region. Rise in the development of packaging techniques used in the pharmaceuticals and food segments including track & trace and authentication technologies drives the anti-counterfeiting packaging market in the Asia Pacific region.

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Rising number of counterfeit products, increasing consumer awareness about counterfeit, increasing government regulation and emphasizing more on eliminating counterfeit products in many developing and developed nations and identification of expired products are some of the major driving force for anti-counterfeiting packaging market. High cost structure to track & trace infrastructure and lack of awareness for product originality are expected to pose severe challenges to the growth of anti-counterfeiting packaging market.

Some of the major companies operating in the anti-counterfeiting packaging market include Avery Dennison, Alien Technology Corp., Inksure Technologies, Authentix Inc., Zebra Technologies, Alpvision, Sicapa, Essentra PLC, Impinj Inc., Flint Group, TraceLink Inc. and Catalent Pharma Solution Inc.

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